The Balance guides consumers through their lifelong relationship with money, making personal finance accessible for everyone.

Our Experts

  • Jean Chatzky

    Senior Editor, The Balance

    Financial Editor for NBC’s “Today Show” for 20+ years; author and host of the podcast, “Her Money”; LinkedIn Influencer with 300K social followers

  • Wes Moss

    Financial Planning Expert

    Certified Financial Planner, CFP®; Chief Investment Strategist at Capital Investment Advisors; host of Atlanta’s longest-running financial talk radio show, “Money Matters”

  • Alison Doyle

    Job Search Expert

    About.com Job Search Expert since 1998; recognized by Forbes as one of the “Top Websites For Your Career”; over 75K social followers

  • Jodi Okun

    Paying for College Expert

    Founder of College Financial Aid Advisors; brand ambassador for Discover Student Loans; Over 100K social followers

Our Audience

  • 60%

    FEMALE
  • 36

    MEDIAN AGE
  • $102K

    MEDIAN INCOME
  • 7.2M

    MONTHLY UVM
  • Personal & Informed
    Personal & Informed Features answers on everything from personal banking and managing your taxes, to opening your own small business and investing in a 401K.
  • Helpful Tips
    Helpful Tips New Bank Rate tables provide users with of-the-moment financial market details.
  • Timely Advice
    Timely Advice Our traffic peaks during tax season when users are looking for advice on how to file their taxes and where to invest their refund.
  • Socially Engaged
    Socially Engaged Users are very active in their communities and are more likely to donate to either a political party or candidate.